The overall experience must be driven by business goals and user needs.
It ensures products meets or exceeds user expectations, increase adoption while reducing support.
Provides users with the ability to navigate through the design.
Presenting information in a way users understand or interact with it.
The visual language is a technique to deliver content and convey information.
It is a way to see how easy to use something is by testing it with real users.
" User-centered design means understanding what your users need, how they think, and how they behave - and incorporating that understanding into every aspect of your process."
- Jesse James Garret -